Experience Design Leader
Helping teams create clearer product experiences inside increasingly complex organizations and technologies.
I'm Bill, a design leader with over 20 years of experience across consumer products, enterprise platforms, and financial services.
Today, I lead mobile design for PNC's Retail Banking & Payments organization, helping shape native mobile experiences used by more than 7 million customers.
Throughout my career, I've focused on leading teams, establishing experience direction, and improving how organizations design and deliver digital products. More recently, that work has expanded into emerging AI experiences and how we translate customer needs into more intelligent, useful interactions.
Experience across consumer platforms, enterprise systems, and large-scale digital transformation efforts.
Where I Create the Most Impact
Most of my work has centered around creating clearer, more connected product experiences at scale.
Experience Strategy
I help shape product direction by connecting customer needs, business priorities, and experience decisions across products and platforms.
Design at Scale
I establish standards, reusable patterns, and ways of working that help teams maintain experience quality as products and organizations grow.
Design Leadership
I lead and develop design teams, establish shared expectations, and help designers contribute beyond their individual areas of responsibility.
What Colleagues Say
“Bill is inclusive all of the time. While many of us have to work to be deliberately inclusive, that is the default behavior for Bill. He truly and genuinely wants to involve everyone and hear everyone’s ideas”
— Director Of Engineering
“I truly value Bill’s guidance and leadership on the team. He provides me with both guidance and autonomy to deliver on my projects. A true statement of his leadership is the ability to create a safe space during our one on one where I feel truly included, heard and understood.”
— UX Researcher
“What I appreciate about Bill is not only his ability to see the bigger picture, but also his ability to dig deep into the details, and ask very specific questions that help provide guidance and move a project forward”
— Principal Associate, Commercial Design