Experience Design Leader
Helping teams create clearer product experiences inside increasingly complex organizations and technologies.
I’m Bill, a design leader focused on making complex product ecosystems feel clearer, more connected, and easier for teams and customers to navigate.
Most of my work has centered around modernization efforts, large-scale product ecosystems, and organizations where design, product, and engineering need stronger alignment to move effectively.
I’m especially interested in how AI is reshaping product development and customer experience while making sure trust, clarity, and human judgment remain part of the experience.
Experience across consumer platforms, enterprise systems, and large-scale digital transformation efforts.
Where I Create the Most Impact
Most of my work has centered around creating clearer, more connected product experiences at scale.
Aligning Teams
I create clarity across teams when products, stakeholders, and delivery realities begin moving in different directions.
Creating Customer Experiences
I focus on improving consistency across products and platforms so experiences feel more intentional, connected, and easier for customers to navigate.
Simplifying Complexity
I work across disciplines to reduce friction, simplify complex product ecosystems, and create more intentional customer experiences.
What Colleagues Say
“Bill is inclusive all of the time. While many of us have to work to be deliberately inclusive, that is the default behavior for Bill. He truly and genuinely wants to involve everyone and hear everyone’s ideas”
— Director Of Engineering
“I truly value Bill’s guidance and leadership on the team. He provides me with both guidance and autonomy to deliver on my projects. A true statement of his leadership is the ability to create a safe space during our one on one where I feel truly included, heard and understood.”
— UX Researcher
“What I appreciate about Bill is not only his ability to see the bigger picture, but also his ability to dig deep into the details, and ask very specific questions that help provide guidance and move a project forward”
— Principal Associate, Commercial Design