Experience Design Leader
Helping organizations align product, design, and business strategy to deliver better digital experiences at scale.
I’ve spent the last 20+ years working at the intersection of product experience, design leadership, and organizational transformation.
Most of my work centers around helping companies move from fragmented ways of building products to more aligned, customer-focused approaches. That usually means working closely with product and engineering leaders, strengthening how teams collaborate, and creating the clarity needed to move complex initiatives forward.
I’m not the person designing every screen. I’m the one helping teams understand what we should be building, why it matters, and how to bring it to life in a way that works for both the customer and the business
Championing user needs for two decades: diverse brands, impactful results
How I Can Drive Impact for Your Business
I’ve found that good design leadership is really about setting the stage so everyone can do their best work and make a real impact.
Product Experience Strategy
I tend to step into situations where the product direction is not fully clear yet. Teams have strong ideas, but they are not always aligned on what matters most.
My role is helping connect those dots so teams can move forward with a shared understanding of what they are building and why.
Creating Alignment Across Teams
Most of the real challenges are not about design itself. They are about alignment. Different teams are working toward slightly different goals, and that is where things break down.
I focus on bringing those perspectives together so teams can move forward with clarity and build more cohesive experiences.
Building Strong Design Teams
Strong products come from teams that are aligned, supported, and clear on their role in the bigger picture.
I focus on helping design teams grow into that kind of environment and making sure they are set up to work well with product and engineering partners.
Keeping the Work Grounded
It is easy for teams to get pulled into internal conversations about features and timelines.
I try to make sure we stay connected to the people actually using the product and what will make a real difference for them. That usually leads to better decisions and more meaningful outcomes.
Leadership Stories
These are a few stories behind the work, the teams, and the impact. Each one is a high-level view of the problem, approach, and outcome.It’s not everything, but it should give you a sense of how I think and how I approach the work.
Elevating Design Quality at Capital One
At Capital One, I established a design team while also implementing a strategic vision and strategy for Capital One’s Commercial Design org to elevate design quality, improve efficiency, and enhance user experiences. These efforts have laid a solid foundation for continued design excellence within the organization.
Role: Sr. Design Manager, Experience Quality
Transforming a Video Pioneer in a Crowded Market
As the Director of Product Design at ooVoo, I led a shift to focus on what users truly needed beyond video calls. I built a talented, collaborative design team across three countries and fostered a culture of creativity and user-focused problem-solving. Together, we redefined how ooVoo could better connect with and serve its users.
Role: Director, UX Design
Evaluation of Human-Centered Design Practices to Achieve Customer Centricity
I assumed leadership of the Design Practice Service under the research and Design Operations org at Capital One, focusing on improving Human-Centered Design (HCD) processes, user experience (UX) quality, and design best practices. This aimed to strengthen Experience Design's ability to set and maintain high standards for design and collaboration across disciplines, particularly by integrating HCD more effectively.
Role: Director, Research & Design Operations
Unifying Capital One’s Enterprise Design System
Capital One’s design teams were struggling due to inconsistent design systems across different business units. This was causing problems with efficiency and overall design quality. As a lead on the advisory group, I was tasked with unifying these disparate teams towards a centralized design system strategy.
Role: Director, Research & Design Operations
(Case Study Coming Soon)
My Guiding Principles
People-Centric
I prioritize empathy and inclusion in building strong teams. I believe that when everyone feels valued and respected, we can achieve great things together.
Adaptability
Micromanagement is counterproductive. I build trust, set goals, and embrace different problem-solving methods.
Continuous Learning
I foster a culture of continuous learning and growth. I'm committed to staying ahead of industry trends and inspiring my team to do the same.
Lead by Example
I believe that leadership is about actions, not just words. I strive to lead by example and inspire my team to be their best.
TESTIMONIALS
“Bill is inclusive all of the time. While many of us have to work to be deliberately inclusive, that is the default behavior for Bill. He truly and genuinely wants to involve everyone and hear everyone’s ideas”
— Director Of Engineering
“I truly value Bill’s guidance and leadership on the team. He provides me with both guidance and autonomy to deliver on my projects. A true statement of his leadership is the ability to create a safe space during our one on one where I feel truly included, heard and understood.”
— UX Researcher
“What I appreciate about Bill is not only his ability to see the bigger picture, but also his ability to dig deep into the details, and ask very specific questions that help provide guidance and move a project forward”
— Principal Associate, Commercial Design