Experience Design Leader
Inspiring Teams, Delivering Impact
I’m a Experience Design leader with a 20-year track record of delivering high-impact digital products. Passionate about building and cultivating exceptional design teams, optimizing design processes, and delivering experiences at scale. A hands-on, results-oriented leader who thrives on fostering innovation and driving measurable business growth.
Championing user needs for two decades: diverse brands, impactful results
How I Can Drive Impact for Your Business
I’ve found that good design leadership is really about setting the stage so everyone can do their best work and make a real impact.
Strategic Design Leader
I see design as a way to shape the future, not just a process to follow. For me, it’s about bringing people together to create solutions that really work—for the users and the business. I focus on guiding teams with a clear vision, helping them innovate and deliver work that makes a lasting difference.
Operational Design Strategist
I believe great design comes from having solid foundations. I’m passionate about improving processes and finding smarter ways to work, building a design practice that’s efficient, effective, and able to deliver great results at scale.
User Advocate
Everything I do starts with the user. I’m passionate about understanding what they need and creating experiences that genuinely connect with them. It’s about building solutions that not only engage but also drive meaningful growth.
Collaboration Catalyst
I love bringing people together. Whether it’s connecting teams or aligning ideas, I create an environment where creativity, strategy, and execution come together smoothly to deliver impactful results.
Leadership Stories
The stories behind my work, my teams, and my impact. The case studies below cover my digital product and operational journey over the last ten years, from my latest role as Director of Design Practice service at Capital One, focused on operational value, to my time as Director of Product Design at ooVoo, redefining connections by bringing families and close friends closer through interactive video shared experiences and innovative tools that enabled deeper, more meaningful connections.
Elevating Design Quality at Capital One
At Capital One, I established a design team while also implementing a strategic vision and strategy for Capital One’s Commercial Design org to elevate design quality, improve efficiency, and enhance user experiences. These efforts have laid a solid foundation for continued design excellence within the organization.
Role: Sr. Design Manager, Experience Quality
Transforming a Video Pioneer in a Crowded Market
As the Director of Product Design at ooVoo, I led a shift to focus on what users truly needed beyond video calls. I built a talented, collaborative design team across three countries and fostered a culture of creativity and user-focused problem-solving. Together, we redefined how ooVoo could better connect with and serve its users.
Role: Director, UX Design
Evaluation of Human-Centered Design Practices to Achieve Customer Centricity
I assumed leadership of the Design Practice Service under the research and Design Operations org at Capital One, focusing on improving Human-Centered Design (HCD) processes, user experience (UX) quality, and design best practices. This aimed to strengthen Experience Design's ability to set and maintain high standards for design and collaboration across disciplines, particularly by integrating HCD more effectively.
Role: Director, Research & Design Operations
Unifying Capital One’s Enterprise Design System
Capital One’s design teams were struggling due to inconsistent design systems across different business units. This was causing problems with efficiency and overall design quality. As a lead on the advisory group, I was tasked with unifying these disparate teams towards a centralized design system strategy.
Role: Director, Research & Design Operations
(Case Study Coming Soon)
My Guiding Principles
People-Centric
I prioritize empathy and inclusion in building strong teams. I believe that when everyone feels valued and respected, we can achieve great things together.
Adaptability
Micromanagement is counterproductive. I build trust, set goals, and embrace different problem-solving methods.
Continuous Learning
I foster a culture of continuous learning and growth. I'm committed to staying ahead of industry trends and inspiring my team to do the same.
Lead by Example
I believe that leadership is about actions, not just words. I strive to lead by example and inspire my team to be their best.
TESTIMONIALS
“Bill is inclusive all of the time. While many of us have to work to be deliberately inclusive, that is the default behavior for Bill. He truly and genuinely wants to involve everyone and hear everyone’s ideas”
— Director Of Engineering
“I truly value Bill’s guidance and leadership on the team. He provides me with both guidance and autonomy to deliver on my projects. A true statement of his leadership is the ability to create a safe space during our one on one where I feel truly included, heard and understood.”
— UX Researcher
“What I appreciate about Bill is not only his ability to see the bigger picture, but also his ability to dig deep into the details, and ask very specific questions that help provide guidance and move a project forward”
— Principal Associate, Commercial Design