Product Design & DesignOps Leader.
I bring a unique blend of design leadership, operational proficiency, and user-centricity to deliver results.
DESIGN LEADERSHIP INFLUENCE
People Leader
Throughout my career, I've always believed that a strong team thrives on inclusion, learning, and shared success. That's why I focus on creating spaces where everyone feels heard and valued, where there's room to grow and take on exciting challenges, and where we work together to build a strong path forward for the team as a whole.
Operational Design
I see myself as a collaborator, driving impact by aligning people, processes, and business goals. I'm passionate about both optimizing workflows and establishing clear design standards, all while fostering a strong design culture. My focus is on finding solutions that contribute to the bigger picture and make a real difference.
Team Builder
Building a team isn't a one-size-fits-all recipe. Each team has its own unique dynamic, and what works for one might not work for another. I recognize this, so I adapt my approach to each group's specific needs. I actively listen to their challenges and ensure my methods align with the existing company culture. This allows me to connect with each team member and create a collaborative environment where everyone feels comfortable sharing and contributing their best work.
Strategic Designer
At the heart of strategic design lies the power to unlock innovative solutions by combining what users need and businesses requires. I'm passionate about helping see opportunities for human-centered change, and I do this by crafting clear and supportive strategies that deliver both immediate wins and lasting impact. This ensures a smooth path to creating amazing customer experiences while driving valuable results for the business.
Championing user needs for two decades: diverse brands, impactful results
SELECTED WORK
ooVoo
Product Design Leadership: Transforming a video pioneer in a crowded market
Capital One
Design Operations Leadership: A systematic assessment for enhancing Human Centered Design practices at Capital One
MY PRINCIPLES
People First
I believe in putting people first. By building trust and empowering teams to own their work, I create an environment where individuals thrive. This translates directly into high-quality design solutions.
Process Oriented
I focus on setting clear goals and establish the right paths for work, ensuring everyone knows the steps and stays on track. It doesn’t have to be fixed path – I embrace different ways to solve problems and adapt when needed to keep things moving smoothly.
Customer Focused
Everything we do is about improving people's lives. I strive to go the extra mile to understand customer and associate needs and frustrations, then craft solutions that truly resonate and make a difference.
TESTIMONIALS
“Bill is inclusive all of the time. While many of us have to work to be deliberately inclusive, that is the default behavior for Bill. He truly and genuinely wants to involve everyone and hear everyone’s ideas”
— Director Of Engineering
“I truly value Bill’s guidance and leadership on the team. He provides me with both guidance and autonomy to deliver on my projects. A true statement of his leadership is the ability to create a safe space during our one on one where I feel truly included, heard and understood.”
— UX Researcher
“What I appreciate about Bill is not only his ability to see the bigger picture, but also his ability to dig deep into the details, and ask very specific questions that help provide guidance and move a project forward”
— Principal Associate, Commercial Design